Lyft came out of nowhere and they needed a lot. Fast. That is not generally a recipe for success. However, they were organized, thoughtful and professional. We did our best to match that. What transpired was a wonderfully frenetic execution of creative work re-introducing Lyft to the Houston market as the official rideshare partner of the Houston Livestock Show and Rodeo. In under 30 days we produced print, digital, outdoor, video and animation for the Lyft team.
In the rideshare game, Lyft is likely known as the "other" or the "alternative" app. That alternative to the expected is not only the type of client we seek to serve, but it's exactly what we expect of ourselves.