We must do better. I assume most agency leadership worries about if they are serving their clients well. But, worry is wasteful and it only zaps our energy. Instead, it’s time we go on the offensive.
When asked when to hire an agency to help you, the unapologetic and unrelenting entrepreneur Gary Vaynerchuk responded, “I wouldn’t hire an agency.* Because all agencies do is work really hard to not get fired.” That gave me chills. I heard that two years ago and it has remained with me. It’s like a pebble stuck in the sole of my shoe that is ever so slightly distracting me from an otherwise pleasant walk.Read More