5 + 8
An advertising, branding and creative strategy agency in Houston, Texas

Words + Internet

Sticker Status

"Sticker status" is defined (right now, by me) as “a consumer perception of a brand’s value that is high enough to elicit the placement of a sticker on an object in the consumer’s daily life.” Many brands have achieved a modicum of sticker status, but few are recurring stars in this arena. The stickiest stalwarts I’ve seen are Apple, Yeti, Buc-ee's, Browning Buck, and Costa. It’s pretty clear that sticker status is regional, and it's pretty clear which region I live in. I assume that if I lived in Portland, there’d be a few more Patagonia and hemp-based brands on my list.

Read More
Adam FaustComment
Big opportunities for the small

I have slow internet, and it’s making life not easier. AT&T is also making my life not easier. I have had three calls with them, and I somehow still have slow internet. How can this be? How can you treat customers this way? I sure as heck can’t treat customers that way, so why can they? First, because they’re behemoths and I (currently) need them more than they need me. And, second, it’s still easier for me to stay with them and their crappy customer service than it is to endure the hassle of switching to someone else.

Read More
Adam FaustComment
The scariest place on earth

This post is not about money. And, it’s not about me. It’s not even about branding. It’s about fear. If life is an exhilarating motorcycle ride through the hill country, fear is the wonky sidecar. Fear distracts, derails and worst of all, derides us. Fear makes us feel bad about things that haven’t even happened yet. Fear is a thief. Can you imagine the number of lives that are never fully realized because of fear? Millions. Maybe more.

Read More
Adam Faust Comment
The funny thing about things

The back of her suede vest has words encrusted with rhinestones that I can barely make out through her hair. I do manage to read “Lamb & Goat Auction Committee.“ She is super proud to be on that mutton committee. And, hell yeah, she should! She’s got a look and a role and she’s owning the ostrich leather out of it. It occurred to me that everything this woman cares about I didn’t even know existed before this moment. That’s the thing about things, they only really matter when they matter to us.

Read More
Adam Faust Comments
I can't handle the truth

Recently, I have been digesting a steady diet of “feedback is everything“ from my various podcasts and audio books. All the gurus were goating me into sending out the dreaded customer survey. “They” tell us how feedback is essential and critical for positive growth. And, I am sure they are right. I know they are right. But, I also know it’s probably right to harvest my own rainwater in sustainable tanks and bathe my children to lower my carbon footprint. But, that sounds like a pain in the ass and I don’t want to do it.

Read More
Should work be fun?

I wonder this often. I mean, it’s work after all. And work, simply put, is producing something so you can provide something. That’s not exactly a tagline for a trampoline park, but work today is not shoveling coal. Work today is air-conditioned, safe, and fueled by gourmet coffee and that one lady with the jar of M&Ms. Our work environment has improved in the last century. In 1919, some of the top jobs listed were woodworking, tobacco manufacturing, and textiles. The only place I’ve ever encountered a textile is in a history book. What the F is a textile anyway? Is it fabric, tile, corduroy? I guess it’s one of life’s great mysteries that may never be answered.

Read More
Adam FaustComment
Your mission statement suuuuucks

I knew something was wrong when I had to repeatedly google the difference between a vision statement and a mission statement. That is especially concerning since I am paid to write said statements for clients. I am comfortable with that confession because anyone in a leadership position has encountered this confusion.

Read More
Adam FaustComment
This plus this equals awesomeness

I was feeling negative, insecure and overly concerned about what others think. I lost my confidence so I started writing that first paragraph of negativity. Every jotted line of self-serving melodrama made me feel better. I was able to release it from my brain and see how it limits me and locks me in. Negativity and insecurity paralyze creativity.

Read More
Adam Faust Comments
Pretty Damn Good

I didn’t know what to write about. I have a list of ideas scribbled down that say things like “Failure is so hot right now“ to “Oh sh*t my wife was right“ to “That jackass looks just like me.“ But I just couldn’t get myself moving on any of them. And then I realized today is the unofficial first day of 5+8 . So how about a list of my six most remarkable missteps? I don’t do enough lists. They’re so easy to write and read. I think because the numbers give us clear direction on where we’re going and when this thing will be over. Here goes everything:

Read More
Adam Faust Comments
Better.

We must do better. I assume most agency leadership worries about if they are serving their clients well. But, worry is wasteful and it only zaps our energy. Instead, it’s time we go on the offensive.

When asked when to hire an agency to help you, the unapologetic and unrelenting entrepreneur Gary Vaynerchuk responded, “I wouldn’t hire an agency.* Because all agencies do is work really hard to not get fired.” That gave me chills. I heard that two years ago and it has remained with me. It’s like a pebble stuck in the sole of my shoe that is ever so slightly distracting me from an otherwise pleasant walk.

Read More
Adam Faust Comments