5 + 8
An advertising, branding and creative strategy agency in Houston, Texas

Words + Internet

A partner makes everything slower, riskier and vastly more complicated

I have spoken to several agency owners who started with a partner and it eventually it fizzled. Or maybe it exploded? Frankly, I think I could have built up this company faster without Jeff. I think I could have made more money without a partner (turns out you have share the moola when you have a partner). I never needed a partner. I didn’t even want a partner. I just wanted to partner with him.

Read More
Adam FaustComment
Asking your team how they're feeling is pointless

We don’t tell people how we feel. We don’t tell our kids we had a crap day, we hide from our spouses when we don’t get our bonus and we definitely don’t tell our bosses when we’re discontent. Not because we’re fibbers, but because we’re protecting ourselves or our loved ones from something potentially worse. So, when you ask your employee in passing or even in an intimate sit-down, don’t expect them to tell you the truth. However, if you’re vigilant, they will likely show you the truth.

Read More
Let me explain

There is a perfectly good reason I have decided to wear these in my ears. I’m just not certain I know the reason. Lets dig in and see why one would decide to walk around looking somewhat silly. However, these AirPods are actually pretty comfortable and most importantly do not fall out of my ears. Whether on a run, a lunch time stroll to Chipotle or just wearing them in the office and confusing coworkers whether I am on the phone, they are indeed comfortable.

Read More
Do we like what we like?

Our art director, Sarah, told me a telling tale of preference, pain and truth. One night, her boyfriend, Tyler* and her were scrolling through their respective Instagram's just like any other night. As he came across a 5 + 8 post that featured Sarah's work, he paused, registered it, and kept scrolling. He did not double tap. He did not "like" it. Sarah, who was obviously snooping (she's super snoopy), rightfully called out this inexplicable indiscretion. I can only imagine that an uncomfortable convo commenced.

Read More
Adam Faust Comments
What's the ROI of people? (Part 3)

We have invested what could be viewed as a disproportionate amount of time to culture for such a small company. We throw parties, leave at 2 pm on Fridays, almost never work late, and talk about our culture weekly. If that doesn't sound like the most soft as Silicon Valley shite you've ever heard, then you're probably reading this from a hover chair in Silicon Valley.

Read More
Adam Faust Comment
Based on a True Story

Imagine a woman, a single mom. She has a son who is fast – Olympic fast. He qualifies for the Junior Olympics. They spend their weekends on a busy and affluent intersection passing a pail. They're raising money for all the travel and registration expenses that are thousands of dollars beyond their budget. This mother doesn't complain. This boy isn't embarrassed. They just work and smile (two beautiful and joyful smiles) and they work some more. Someone takes notice and shares their story. The community converges and raises the remainder. They accomplish their goal, the boy wins some races and receives some medals. It's a nice story and everyone feels pretty damn good.

Read More
Adam Faust
What's the ROI of social media? (Part 2)

I can only imagine the amount of times this question has been asked in meetings over the last five years. It's a fantastic question because the answer is open, a bit blurry and always unknown. It's an answer that can't be known until some investment has already been made. That's risky. And, business people don't like risky, especially when it comes to their investment. Here are the three levels of investment (time, energy, money) and their respective returns (likes, follows, money). 

Read More
Adam FaustComment
What's the ROI? (Part 1)

Like all things marketing there is no silver bullet (ironically, I just learned, silver bullets are not proven any better than lead).*  Since, I am in marketing (which I am just recently coming to grips with) I can tell you ROI is a huge pain in my tuchus. Clients are all like, "If I spend $1,000, can I get $1,100 back?"  So annoying. I'm like, "Uh, maybe? Can we just try my cool idea and see?" 

Read More
Adam Faust
This vest is so comfortable

The other morning I walked in and saw Gabe got some new shoes. I liked them, so I said, "I like your new shoes." He shuffled his feet and replied, "Yeah? I got them on sale." I retorted back at him, "No! You just like them." He was puzzled. I think puzzled is a fair way to feel after that retort.

Read More
Adam Faust Comments